Making Great Print Ads

 print ads hobart

Making great print ads is much easier once you know some simple Insider Marketing Secrets.

Remember you are not making an ad for you, you are making it for your customers. If they read your ad and don’t understand how you are solving their problems the ad won’t work.

Making great print ads Checklist

Make sure your ad has a Call To Action

This is both an advertising mistake and a sales mistake. It is also a mistake that is made more often than you would thin. What do you want your customers to do? The obvious answer is to call you and ask to do business with you. Don’t let this be their idea. Always suggest what the customer should do next.

What Benefit are you offering?

What’s In It For Me? If your advertising doesn’t make this totally clear then you’re missing out on sales. The main purpose of the ad is to explain to your customers how your business will solve your their problems by using your products or services, and why they way you do it should be their only choice.

Make the ad easy to Read

These day every computer or device comes a stacks of typefaces or fonts. However there’s a reason books and newspapers and magazines all over the world stick to just a few…It’s because they’re easy to read, and if you are making great print ads this is essential. Advertising is not art…It’s an exercise in communicating with your customers in a manner that is aimed at growing your business. This being the case, then make it easy for people to read your ads.

Getting the balance of Information right

When making great print ads remember less is more. Just because you have the space you don’t need to fill it. You are trying to draw customers eye to the ad. You can always send them to your website to give them more detail. Don’t try and put everything you know into the ad. It’s not detail that sells, it’s desire.

What makes you different from your competitors?

If your customer cannot tell the difference between you and your competitors why would they choose you over them? Making great print ads means being different. It means you stand out and get noticed. Too many advertisers fall in to the trap of creating advertising that their category is used to. This is just a waste of money.

Design

People consume information more effectively if it’s presented in a way that makes it easy to read. Your customer needs to see and image and read a headline so that they know the ad is speaking to them. The design of your ad will make it easier for them to see the ad in the first place, and then will draw their eye through the ad so they pick up what you want them to know in a logical order. Design is essential to making great print ads.

Cutting Corners

Everyone needs to watch the cost in business. Advertising is no different, and add to this the inherent risk of advertising and a general resentment against advertising expense. This often leads business owners into the huge mistake of cutting corners on the quality of their advertising. If you look cheap, you are cheap. If you do your ads at home using a bit of WORDART, it doesn’t make a good impression. “Cheap” is the last thing you want your customers and prospects to think about you. If you want to maximise your advertising results you should talk to someone who knows how. After all if had legal problems you would talk to a lawyer, if you wanted to reduce your tax you would talk to an accountant. So do the same for your advertising, it will help you when making great print ads.

Headlines are essential when making great print ads

The headline you use is extremely important. This is one of them most important ways to get the reader to actually stop and read your ad, and if you ad doesn’t do that then you won’t be selling anything. The headline must grab your customers attention and interest, and pull them into your ad.

Getting your logos right

Many advertisers believe that the bigger the logo, the more successful the ad. Wrong. The logo is simply the signature of the business. Big logo’s are more about the vanity of the business owner. We all love our business and are proud of it, but a big logo in your ad does not sell more. Say something compelling and the reader will look for your logo.

Using Reverse Copy

White lettering on a dark background is difficult to read and reduces the chances of your ad being looked at especially if there is a lot of copy. Please don’t use reverse copy.

Graphics That Have No Relevance

Graphic’s are like headlines, they should enhance and support the message. Don’t have a graphic just to have a graphic. When including a graphic ask yourself if not having it in the ad would make any difference. Sometimes graphics can pretty much tell the whole story, and if that’s the case for you, then include it and have the copy support the graphic rather than the other way around.

Copy

Magazine readers tend to dwell on the contents of an ad for longer than newspaper readers, so tailor the length of your copy accordingly. Good copy draws attention to the benefits of the product or service rather than focusing solely on the features. Remember all the customer wants to know is “what’s in it for me?” The amount of text you include depends on the purpose and size of the advertisement. Also consider the print quality of the newspaper or magazine – a small advert in a poor quality publication will be hard to read. If you’re writing a lot of text, it should follow on logically from the headline, build a convincing case and prompt a response from the reader. Don’t forget to move people from the ad to your website where you have more space to build your case. In a press ad you are paying dollars for column centimetres, so use the ad to call them to action not to put everything you know onto the page.

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