Today is the Information Age where data is power. Almost everything can be found online, even people’s private information. So if you are in the business that collects personal details, you should be responsible enough to inform the people what you are doing with the information collected and how you are storing them.
In this episode of Insider Marketing Secrets, we will share with you the changes to Privacy Legislation and how you can keep your business, may it be offline or online, properly updated. As an additional value, we are even giving the link for you to download the full guidelines. So click on the video and start learning. We know we don’t have to ask you twice to do so, don’t we?
Insider Marketing Secrets to Email Privacy
00:00 Opener
00:08 Welcome to another episode of Insider Marketing Secrets
00:17 We will be talking about Changes to Privacy Legislation
00:22 Help us get ion touch with someone who might need help with their marketing and advertising
00:37 There’s no obligations, and we’d just love to talk to them and give advice about their business
00:53 Let’s talk about the new changes to privacy
00:57 These changes affect both your offline and online businesses
01:04 If you collect personal data from people, you have to disclose a whole heap of information to the person you are collecting it from
01:15 You should be compliant to Anti-Spam Legislation
01:19 You have to double opt-in or ask them twice if they want to be on your database and tell them what you are going to do with the information
01:47 Make sure you have Privacy Policy in store as well as online
02:09 Even data collected from contact forms, you should tell people where are you going to use the information
02:44 Don’t collect unnecessary information
03:01 The basic information that you need are Customer’s Name, Email Address, Phone/Mobile Number and Suburb or Postal code
03:25 You should inform people where you are storing the information
03:41 Different countries have different legislation over privacy
03:54 Inform your customer that there has been changes to your website
04:05 Inform people that you are constantly updating
04:20 You can download the guidelines of Changes to Australian Privacy Policy at www.infernopromotions.com.au/changes-to-au-privacy-rules
04:28 We’d be happy to talk to you and discuss these changes
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