In a survey of 700 marketers from all over the globe, Wildfire App discovered that nearly all marketers find value from social media and that 75% of marketers plan to increase their media spending in 2012.
The top two benefits highlighted by these marketers are increased brand awareness and the ability to engage in dialogue directly with their customers. This compares similarly to the 2011 Social Media Marketing Industry Report where we found 88% of marketers also indicated increased exposure to be the number-one benefit of social media marketing.
Small businesses have reached a tipping point in social media use where only 10% of small businesses surveyed in the Ad-ology 2012 Marketing Forecast said they would not use social media marketing in 2012. That’s down from 24% in 2011 and 39% in 2010.
I recomend you read this great article from Social Media Examiner www.socialmediaexaminer.com/5-social-media-marketing-trends-new-research-2/